L’Oreal, Alibaba Boost Efforts to Green up Packaging in China
L’Oreal and Alibaba Group are upping their efforts to reduce waste by committing to use environmentally friendly packaging for all L’Oreal products sold in China within the next five months.
The agreement signed on 25 June,2018, which Alibaba positioned as part of its continuing efforts in New Retail, was witnessed by Chinese Premier Li Keqiang and French Prime Minister Edouard Philippe at the Great Hall of the People in Beijing.
Per the agreement, L’Oreal China pledged to decrease the use of plastic materials for all of its brands by switching to Forest Stewardship Council-certified sustainable paper and zipper paper cartons or paper adhesives. The group also plans to use only 100% recycled boxes by the time this year’s 11.11 Global Shopping Festival arrives in November.
Jet Jing, the head of Alibaba’s B2C marketplace Tmall, said the goal of New Retail is not only to provide Chinese consumers with high-quality products in a fast and convenient manner, but also to create “green, healthy and sustainable social values.”
“The upgrade of consumption is both an upgrade in quality of life as well as consumer awareness,” he said.
As Chinese consumers become increasingly green-minded, more and more brands are pushing earth-friendly and energy-efficient products in response. According a report by the China Chain Store Association, more than 70% of 9,370 respondents surveyed said they were willing to pay a 10% premium for sustainable products that create minimum pollutants and harm to the environment.
目前，单一控制算法已经无法满足对复杂的工业机器人运动控制，往往采用模糊控制等算法与PID控制或自适应控制相结合方法，这样工业机器人运动控制的效果能实现多种控制方法融合的优点，具有很强的鲁棒性。
The tie-up is the latest step in an effort launched in May of last year when Alibaba’s smart logistics arm, Cainiao, and 13 L’Oreal brands, such as Kiehl’s, Helena Rubenstein and Giorgio Armani, formed a Green Brand Alliance that required participants to commit to an array of environmentally friendly measures, such as the use of biodegradable packaging materials.
这次因为项目的原因来到了天津，给我留下了深刻的印象。由于这次是临时的紧急安排，走得非常匆忙。晚秋的季节我还穿着短袖，就独自北上了。哪知一到天津就傻了眼，室外只有几度，大晚上出了天津西站，心就已经凉了大半截。
